Creating a Label for a new CBD Vape Line call "Smoov".
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Ce client a reçu 64 designs étiquette de la part de 22 designers. Il a choisi ce design étiquette de King Cozy comme design gagnant.
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Brief de Design Étiquette
This will be a project that will create the first label design on a SMOOV Vape product that is being rolled out in Colorado. The vape line will cater to high concentration CBD Vape sold in disposable vape pens and replacement cartridge's. In the sea of vape pens we want our packaging to stand out with a bold, bright, clean, abstract design that will highlight the brand "SMOOV" in a font that stands out and is quickly recognized. The target demographic for this line is 18-29 years of age. The mock up of the smoov vape picture does not meet our marketing desire, I just wanted to show you the approximate shape and size of the label and that the font used for the label will be added to the actual pen. This pen will have 100% CBD, cut with all natural terpenes with no need for chemicals like PG or VG, not many on the market like that. I included several marketing logos that caught our eye with other type product, please look at those as examples but we are open to creativity.
Marché(s) Cible(s)
18-29 year old
Secteur / Type d'entité
CBD and Vape
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- bold, colorful, fun, eye catching
Bien d'avoir
- Several brand ideas presented to give the flavor of the marketing. The example font on the prototype is not 'cool enough' to use, we'd like that name SMOOV to look and feel smooooth. :-)
Ne doit pas comporter
- old school, boring, dull colors, small font