• €180

• 61 designs

• 29 designers

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Brief de Design Emballage

We need a design to print directly on our stand up zip pouches, 6x9x3 in., to replace the labels we were applying on generic matte black pouches.

We'd like to keep the current color theme of matte black + [Flavor Color] (in this case, fushia) to communicate the idea of modern, luxury brand (please see nespresso coffee brand) and stay somewhat close to the current label so our product will be recognized by actual customers. Other flavors will be a declination of the same layout, matte black + [flavor color]. Colors used should be vibrant, eye catching, to stand out from competition.

We also want to display the actual tea blend picture on the packaging so the consumer can see how beautiful the tea is. The font size for Rose Chamomile Lavender should be big enough so it's readable when the product is seen in thumbnail format.

The front should have a seal/stamp close to a top corner with a big "100% Freshness Guarantee",

The company logo "The Tea Company" should be present on the front in a prominent spot. It's provided in the zip file from old label.

We need to display the net weight (4oz / 113g) and number of servings (makes 60 cups). Please refer to old label.

On the back side we need a space for the UPC barcode at the bottom, the company address, a space for the brand's story/mission, steeping instructions with icons (see current label), ingredients and another section featuring our other products. All fonts should be 10pt or bigger.

Artwork of the current label current label is available here
https://drive.google.com/drive/folders/0B8loP1tC_L9kbkc2QnkwWUxBRTg?resourcekey=0-Z47gOjgttFCuJORf5fLVAg&usp=sharing

Marché(s) Cible(s)

USA market, Women ages 25-45, young & young at heart, trendy, health conscious, luxury

Secteur / Type d'entité

Premium Loose Leaf Tea

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Styles de police à utiliser

Autres polices appréciées:

• fonts provided in zip file

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• See description

Ne doit pas comporter

• Asian look and feel

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Fichiers

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