• €110

• 32 designs

• 16 designers

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Brief de Design de Logo

We are in search of a perfect logo to represent our brand.

Logo design
Brand name: Oxa

Brand goals: We are creating a an application that can coach you how to breathe. With the right breathing techniques one can establish a desired HRV. People who have a high HRV may have greater cardiovascular fitness and be more resilient to stress. HRV may also provide personal feedback about your lifestyle and help motivate those who are considering taking steps toward a healthier life. It is fascinating to see how HRV changes as you incorporate more mindfulness, meditation, sleep, and especially physical activity into your life that is why our product will focus on each breath you take and coach you through your well-being journey.

Type of logo sought: Abstract Logo / Combination mark

Our app will have a breathing guide with a circle in the middle of the screen that expands as you inhale and contracts as you exhale. We think the O in the word Oxa could be the ring. An example is attached.

We also want to relate the word to Oxygen. Soothing and flowing like a breath of air. No rough edges on the font and a dynamic logo which looks organized and simple but also modern. Easy on the eye.

A few examples of logo drafts that we want to play with are attached but we encourage you to create your own idea.

Think wellness, health, meditation.

Persona:
• Calm
• Bold
• Caring
• Happy
• Trustworthy
• Intelligent
• Simple (rather than cluttered or complex)
• Innovative
• Elegant


Colours:
- Sunset colour palette
- Can be brighter like the subtractive colour wheel but not too playful as we want to remain calm
- 3-4 colours should be chosen (rule of thumb)
- Should also look good in black and white or grey scale when needed
*mood board for colours is attached and the image in the bottom is the one we like most.

The RGB colours for this is:
Yellow (maybe the main colour): # ffc173
Red/Fusia #f4576f
Purple: #4d2f6d
Orange: #fe8d66
Blue (this could be an added hinted colour or a just a little pop somewhere): #3399ff

Logo animation:
Eventually we would like to have this O or the entire logo be an animation on our website and application expanding and contracting.

Colour Palette:
If you come up with a similar colour palette or even a totally different one that is ok as well. Please include the RGB codes.

Texte du logo

Oxa

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