NAUTEAK - LOGO DESIGN FOR BOAT SUPPLY COMPANY
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Ce client a reçu 210 designs de logo de la part de 105 designers. Il a choisi ce design de logo de HARIQ comme design gagnant.
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Brief de Design de Logo
I am looking for a modern look for this new company called NAUTEAK. Nauteak is a faux teak boat flooring company. The product is new to the market for only a few years and is made from foam with a design to look like teak. This company is new and needs a captivating logo. I have attached samples of what the product looks like on the boat incase that draws inspiration for the logo in some way using the teak lines. I have also attached some logo design styles I think will work for this product. They are not necessarily in the industry, just some direction on style for the logo. Logo should work well if used as 1/color but don't shy away from color. I like black or dark gray for the base colors and for the accents I am thinking teal, light blue, sea-foam green. I also attached some photos of comptetors logos. I like Marine Mat and Deckit style. Seadeck and Aquatraction are not my favorite and feel juvenile or dated. The Brand goal is to convey the following:
1. Modern
2. Confidence
3. Young
4. knowledge
5. Playful
6. technology driven
I included samples of the actual product, logo inspiration, competitors logos for comparison.
Marché(s) Cible(s)
Boaters, fisherman, wakeboarder, cocktail cruiser boaters
Secteur / Type d'entité
Marine
Texte du logo
NAUTEAK - Elevate the boating experience
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- An icon style feel to the logo. Must look good as a 1 color logo but would like to see colors used. I attached an image with accent color choices to choose. They should be paired with a black or dark grey color.
Bien d'avoir
- A logo that utilizes a clever negative space concept. Simple design and more icon style than an image.
Ne doit pas comporter
- A dated feel or not work for 1/color printing.