Develop new wine label for entry level Greek wines **
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Ce client a reçu 57 designs étiquette de la part de 27 designers. Il a choisi ce design étiquette de Bittersweet comme design gagnant.
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Brief de Design Étiquette
We need a label design for the new line of entry level Greek wines.
We will have 4 SKU: red dry wine, red semi sweet wine, white dry wine, white semi-sweet wines.
We would like to see traditional greek houses on it.
There needs to be a slight colour difference between dry and semi sweet wines (you can maybe change colours of some details in order to differentiate wines on the shelf).
We would like to use designs that use white and blue colours (I attached some images for your inspiration). The glass bottle will be transparent so keep in mind how the label will coordinate with the colour of the wine itself.
The label needs to communicate that the wine is from Greece, this wine is simple, approachable, easy to drink, modern and fun.
The brand name is the ancient Greek word "oikos". Quoting wikipedia: " Oikos (ancient Greek: οἶκος, plural: οἶκοι; English prefix: eco- for ecology and economics) refers to three related but distinct concepts: the family, the family's property, and the house.".
So feel free to further elaborate on the concept.
The text that should appear on the label:
1. Brand name - Oikos (a good idea would be to use a greek style shrift would be great to mimic greek letters οίκος).
2. White semi-sweet / White dry / Red semi-sweet / Red dry
Marché(s) Cible(s)
Ukraine
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The customer needs to look at the bottle and understand that is it from Greece straight away.