Beer can label - Thrills 'n Spills, Hazy IPA
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Brief de Design Étiquette
Croucher Brewing is a small brewery based in Rotorua, the outdoor adventure capital of New Zealand. Known for its mountain Biking, river rafting/canoeing, off road multi-sports, ultramarathon and more.
We want to create a new label for a seasonal beer that celebrates adventurous people, who give life a crack and don't mind a few spills along the way.
The beer is named Thrills 'n Spills, Hazy IPA.
[note we will be doing another label project shortly too; Joyride IPA. Will post that soon]
Mises à jour
My apologies, I thought I had already added the barcode and our logo files. They are there now. Thanks, and I can't wait to see your ideas. Send any questions through.
Added Thursday, May 20, 2021
Marché(s) Cible(s)
25-45, Slightly male
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Creative: we don't want to be prescriptive about how it should look, rather keen on seeing your creative idea. As this is a seasonal release it DOES NOT have to fit in with the design of our standard range of beers (example attached). We are looking for something eye catching on a shelf/fridge full of other beers.
Label shape - 115mm high by 200mm wide
On the front face of the label:
Thrills 'n Spills
Hazy IPA
6.2% alc/vol
440ml
Croucher Logo
Elsewhere on the label we MUST HAVE:
1. Where it was brewed details:
Brewed at The Croucher Brewing Company
166 Lake Rd
Rotorua, NZ
2. Our website address:
croucherbrewing.co.nz
3. Barcode - see attached barcode. barcode instructions are attached.
4. Has to have Standard Drinks listed as:
2.2 Standard Drinks
Bien d'avoir
- CAN HAVE:
1. Brewery/Beer Blurb:
Born in Rotorua, the outdoor adventure capital of NZ, Croucher beers celebrate giving life a crack... even if it means taking a few spills along the way. That's half the fun, right?!
Ne doit pas comporter
- I have uploaded a photo of our current can labels just so you know what they look like - BUT we want a fresh new design for these next few beers. Only uploaded it for your info. Flick through any questions you have.