Juicy July Challenge - 1 Fresh Juice A Day
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Ce client a reçu 70 designs de logo de la part de 47 designers. Il a choisi ce design de logo de Rais comme design gagnant.
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Brief de Design de Logo
We need a bright vibrant logo for the Juicy July Challenge
JUICY JULY is a one month initiative where we challenge and encourage as many people as possible to have one fresh homemade juice or smoothie per day throughout July to help them feel healthier, brighter and lighter!
This challenge is all about encouraging and motivating people to eat (drink) more fresh vegetables and fruit. The wider aim is that after the challenge participants will continue juicing and eating more vegetables and healthy food
It must be clear that it's about juicing
Words that I would use to describe the campaign
Vibrant, Fresh, Health, Wellness, Fun, Enlightening, Colourful, Clean Living, Educational
The logo will be used for a website and across social media campaigns
I have uploaded some of the images we used for the campaign last year - which was the first year to give you an idea of the vibrancy...
Marché(s) Cible(s)
Predominantly female audience 25 to 70 age group
Mainly European but the campaign has an international reach
Secteur / Type d'entité
Health And Wellness
Texte du logo
JUICY JULY
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Clear, clean vibrant look and feel