Letterhead for Midwest Law Firm
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Ce client a reçu 64 designs de papeterie de la part de 15 designers. Il a choisi ce design de papeterie de Creative D2024 comme design gagnant.
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Brief de Design de Papeterie
Our law firm does estate planning and trust administration in Wisconsin and Illinois. We recently obtained a new logo and need to incorporate it into new stationary. The stationary needs to list out the attorneys at the firm, but we will want 3 variations, one with three attorneys, one with six, and one with six plus the names of states where each is licensed to practice (possibly as an asterisk with notation somewhere towards bottom of page. As with most traditional law practices, letterhead should be conservative and convey predictability and reliability. We view our brand as being primarily reliability, with prestige as a secondary element. We are upmarket, but would like to avoid seeming pretentious or "slick". We are a smaller firm with a personal touch.
Marché(s) Cible(s)
Affluent Midwestern Americans approaching at or approaching retirement age.
Secteur / Type d'entité
Legal
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must use our logo. Must comply with Wisconsin State Bar Ethics rules: https://www.wicourts.gov/courts/offices/docs/olrscr20annotated.pdf. Must be conventional. Must list names of attorneys and provide contact information for firm. Note that we are asking for three designs with very minor variations. Also, designer must provide letterhead in a format that is industry-standard for stationary printers.
Bien d'avoir
- We would appreciate an alternate version that will look reasonable when printed on a black-and-white printer. Designer can use judgment as to whether to have use grayscale, black/white, or something in between.
Ne doit pas comporter
- No "motto" or "visit our website" extraneous materials. putting the website address somewhere is fine, but overall there is a lot of required text, and we'd like to not appear cluttered.