Packaging and Logo Redesign for craft brand
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Brief de Design Emballage
We are updating our brand name, logo and packaging. Are are looking for brand refresh that will: 1) be memorable 2) exude trust, quality and fun (tastefully).
iCraftVinyl will become - iCraft. We can include 'Vinyl and Supplies' as sub moniker, but the focus will be moving toward iCarft as opposed to iCraftVinyl. Include our tagline "Craft with Confidence" into the design. Looking for a clean, modern, refined design. Not busy.
We have become known for our purple packaging which we will keep. We are open to interpretation, but the transition from our existing brand and the new one should be smooth. If the current logo Font is used, we have decided to disconnect the line between the i and C so the "Craft" is more clear and looks less like an e.
The attached documents contain some iterations of the new look that have not hit the mark, but were good attempts. Your submissions should be better than the ones attached.
You can see our current Logo and pantone colors on the PDF attachment and at www.icraftvinyl.com. Our existing packaging and sticker is in the photo below.
Mises à jour
Low design quality
Marché(s) Cible(s)
25 - 60 mostly female, mothers, crafters, small businesses owners
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Bold, professional appeal but friendly and fun as well.