Logo Refresh for 20-year Multi-state Retirement Planning Firm
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Ce client a reçu 73 designs de logo de la part de 35 designers. Il a choisi ce design de logo de hraoui comme design gagnant.
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For nearly 20 years, our firm has worked with retirees to help them create a retirement strategy that ensures their money will last as long as they do while allowing them to live their retirement years to the fullest. We are looking to refresh our logo and brand as we feel it has become dated. As an existing company with an established brand, we are not looking for a wholesale change to our logo. We would like to keep some elements of our current design in order to be recognizable by our existing clientele. For example, we'd like some green to remain in the design, though we are open to a different shade, perhaps something brighter and more appealing. In addition, we would like the pyramid taken out of the actual name so that the name is more legible. Perhaps the pyramid element could be used as the logo emblem apart from the name or something else could be created to represent our company. Since we work with older clientele on a professional basis dealing with money, we'd like the logo to convey that same professionalism and bring to mind a sense of safety and security as well. We don't want something too cutting-edge or modern that would be out of style soon. Also, it might help to know that our company name comes from the melding of the names of our founders, John Fawson (the "J" and the "SON") and Chris Graham (the "C" and the "GRA").
Secteur / Type d'entité
Financial Planning
Texte du logo
JC Grason
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Some shade of green. Some elements of existing logo for familiarity with current clients. A primary design for use on light backgrounds and a reverse design for use on dark backgrounds.