Logo for 401(k) administration company focused on groups of employers
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Ce client a reçu 261 designs de logo de la part de 106 designers. Il a choisi ce design de logo de HEAVEN ART comme design gagnant.
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Brief de Design de Logo
We need a logo for 401(k) Administration Management Program. This company provides a variety of services for employers who sponsor 401(k) plans. These services are largely administrative - not money management. Specifically, we provide services to groups of employers who come together for more purchasing power in 401(k) plan. Kinda like a healthcare exchange concept.
We liked the abbrevation "AMP" because we liked the idea of "AMP up your retirement plan."
We would like the logo to connote less work for employers rather than less expense. Our responsibility is to make things simpler for the employer. We make it easier for the employer to offer a 401(k) plan. We take work off their plate. Employer HR and benefit departments are very busy and this is a big selling point.
AMP is a joint venture between nova 401(k) associates and AFS: their websites are nova401k.com and afs316.com
Marché(s) Cible(s)
Business to business. Financial advisors and employers. Does not market to individuals.
Secteur / Type d'entité
Professional Service
Texte du logo
AMP
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- needs to look modern - this group of plans concept is relatively new.
In smaller print, we need to it say "Powered by Nova 401(k) and AFS" This is a joint venture of these companies and these companies have a good reputation in this market segment.
Bien d'avoir
- lighting bolt imagery would be okay if it is not cheesy - particularly when saying powered by Nova 401(k) and AFS
Ne doit pas comporter
- $; piggy bank; cartoony animal
no red, purple or pink
flames
megaphones