Virtual cocktail education program needs a logo design

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Ce client a reçu 55 designs de logo de la part de 26 designers. Il a choisi ce design de logo de Rii comme design gagnant.
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Brief de Design de Logo
We teach our audience the delicious and fun skill of making cocktails. They discover simple steps to preparing drinks and how easy substitutions create new ones. With newfound “cocktail confidence”, attendees are enthused and feel ready to explore and share with friends and family.
We would perhaps like the type font for the logo text to elicit the elegance of a cocktail and/or the fun we strive to have in class. We would be interested in a logo with both our name and brand mark but also have a mark that can stand on its own.
During class, we teach students about the component parts of a drink. This deconstruction helps them better see how drinks come together and evolve to become something else.
See the attached image for reference. It is more detailed than a logo needs to be but gives you an idea of people seeing the component parts
Marché(s) Cible(s)
People who are curious to learn more about how to make good drinks at home
Texte du logo
Decoding Cocktails
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- It's important to me that my classes feel fun and approachable. I want people to feel welcome and never intimidated.
Bien d'avoir
- If included, a rocks glass, coupe, or "Nick & Nora" glass seem more appropriate
Ne doit pas comporter
- While the martini glass is iconic, we do not make many martinis in my class so I'd prefer to avoid this