Contour Coffee: Colorado Coffee Roaster logo with Topographic Map Inspiration

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Ce client a reçu 39 designs de logo de la part de 17 designers. Il a choisi ce design de logo de MBARO comme design gagnant.
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Brief de Design de Logo
We are a 42 year old coffee who is rebranding to reach a wider market. We roast a wide range of coffee from around the world and sell it to retail outlets, cafes, and restaurants.
Our logotype must standout on crowded shelves, window stickers "we proudly serve Contour Coffee" and coffee pot wraps.
Just like a topographic map, the challenge here is to present the name of our company that is instantly recognizable as the right way to go…to great coffee)
Marché(s) Cible(s)
Health, Educated, urban and suburban coffee drinkers who appreciate clean and modern design.
Texte du logo
Contour Coffee
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Autres polices appréciées:
- font files attached
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The words Contour Coffee in it.
VERSION in BLACK, VERSION IN COLOR
We like typography and designs that use type in non-linear ways.
Inspired by topographic maps. See the pdf for image examples.
Colors drawn from mapping - browns, greens, etc.
This wonderful tension between the flowing organic lines of a map contour - and the bold clarity of the type. Don't feel like you need to keep the type on a horizontal line, but it really is a tension.
Bien d'avoir
- The design fits inside a compact shape - square, circular, rectangle. Nothing too spread out. However, a variation that works on a website or banner ad would is good.
Ne doit pas comporter
- Gradients. I hate logos with color gradients. This logo should work well in black and white as well as it does in colors.
Topo maps have gridlines - as shown in the screen shot. I don't want an actual map.
Also, the maps shown use ariel and trebuchet MS fonts - don't use those or any fonts used in the actual maps provided for inspiration.