CPG Frozen Meals Product Logo Design: The Prepared Kitchen
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Brief de Design de Logo
Prepared Meals Co. (PMC) is a manufacturing company producing and packaging meals for a variety of customers. We are a single source end-to-end foodservice solution provider. We are in need of a custom logo for our private label frozen meal product line. We would like to see designs that compliment our company branding subtly with color (navy, red, gray) and possibly subtle font. The design should be simple, clean and modern - appealing to a broad and diverse audience. An opportunity to include a designed box or element to include category sales would also be ideal (The Prepared Kitchen - Heat & Serve; The Prepared Kitchen - Oven Ready; etc).
Our Company Logo is attached.
Sketches of potential logos included. Like the simple layouts and color/text alignment. Looking for something a bit more refined.
PMC Navy: 2766
PMC Red: 206
PMC Gray: 425
Marché(s) Cible(s)
C-Stores, Retail Grocery, Big Box/Club Stores
Texte du logo
The Prepared Kitchen
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Approved name: The Prepared Kitchen ("The" does not need to be weighted the same as "Prepared Kitchen")
Nod/subtle alignment to our company logo - colors and/or fonts (not an exact match)
Simple, modern, clean presentation of fonts
Use of Navy 2766 - but does not need to be main brand color.
Color palette ideally 2 colors - can use additional color for category elements
Bien d'avoir
- Tagline: From our kitchen to yours.
Category Add on: add on tag or line to compliment logo mark to identify types of products. (these are not yet defined but will be an add on in the future)
Icon of logo to match (Shortened icon for additional internal branding efforts) (TPK, PK)
Examples:
The Prepared Kitchen - Heat & Serve
The Prepared Kitchen - Oven Ready
The Prepared Kitchen - Bowls
Ne doit pas comporter
- Hard to read fonts or overly scripted fonts
Icons or focus image/design