Very Large TopGolf-Like Pickleball Venue with Food and Craft Dinks needs Logo!

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Ce client a reçu 100 designs de logo de la part de 50 designers. Il a choisi ce design de logo de Rii comme design gagnant.
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Brief de Design de Logo
I am opening a 60,000 square feet venue similar to TopGolf, but focused on Pickleball. Based in Cincinnati, this outdoor-oriented facility will feature a chef-driven venue with locally sourced food, a craft brewery, 10 world-class pickleball courts, and lots of other activities such as corn hole, shuffleboard, bocce ball, etc. The vibe is energetic, active, social, fun, and vibrant. Google images of Pickleballs for the vibrant colors of the sport.
Marché(s) Cible(s)
There are two main demographics we're targeting: 25-35 year-olds, and empty nesters.
Texte du logo
"OZ" is name of business. I would also consider "OZ!"
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- I tend to like simpler, cleaner designs.
Again, the tone of the brand is fun, active, social, energetic, playful.
Bien d'avoir
- Obviously, the "O" in OZ lends itself well to being a pickleball. This is not a "must have," and I don't want it to be forced, but it could be helpful in communicating the brand even without the tagline.
The Pantone Color of the year, "Illuminating" (Pantone 13-0647 TCX) is appealing. Again, I am open to ideas, but there is something about this yellow which I really like,
The tagline "Food * Drink * Pickleball" is definitely secondary and should not be emphasized heavily.
Ne doit pas comporter
- I do not like overly busy designs, so don't try to include too much visually... no need to include a pickleball paddle, and the ball, and some action, and all of the words...
Less is more.