Web and Logo Design for eCommerce site

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Ce client a reçu 100 web designs de la part de 7 designers. Il a choisi ce web design de OM comme design gagnant.
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Brief de Web Design
We're launching a sister brand and require a full design for the site.
The site must have an established feel and appeal to corporate and institutional buyers.
Mises à jour
Just a note about the wireframe design:
Added Tuesday, January 28, 2014
Worth noting is that it's specifically geared towards LARGE BUYERS. For example, a police force buying 200 headlamps and 85 pairs of gloves. So they'll register + sign in and then add a bunch of items to a RFQ.
Added Wednesday, January 29, 2014
Marché(s) Cible(s)
We will be selling outdoor gear to the military, law enforcement, fire and rescue and first responders.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- We require:
- Logo (vector based)
Site:
- template page
* main site template, re-skinned version of our current site
* horizontal drop-down menu
- product listings page
* thumbnail view of products
- product details page
* including elements such as product image, color/size selector, descriptions and specs (again, based loosely on our current website)
- account management page
* illustrating basic data entry styles for text box, buttons, grid, etc.
The site needs to be given a responsive design, so 2 versions of each design should be presented for desktop + mobile views.
Additional funds are available if the designer is able to fully implement the designs into a responsive framework such as bootstrap.
Bien d'avoir
- Clean, professional design similar to:
http://military.outdoorresearch.com/gov/accessories/gloves.html
http://leaf.arcteryx.com/ProductFind.aspx?language=EN&category=Hardshell&subcat=Waterproof_Jackets