COMPLETELY UPDATED Love brand for stimulating reading habits in children needs a logo
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Ce client a reçu 142 designs de logo de la part de 40 designers. Il a choisi ce design de logo de ileanalp comme design gagnant.
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Brief de Design de Logo
UPDATE
After the first submissions we needed to revise the whole concept as we weren't getting anything that left us satisfied. This made us rething the brand itself.
Alata (without "h") wants to stimulate the love of reading, of travelling through books or a good story. It also wants to sow the seed of knowledge and tolerance in small children from birth to 6 years old.
It's a multicultural, diverse and tolerant brand.
Mises à jour
After receiving the first submissions we realised we were heading in the wrong direction and needed the weekend to brainstorm on how to restart all our concept (we're in quite different time zones, Portugal and Macao). We now have a new set of guidelines (we changed the brand name a bit and its symbolism) and wanted to change our briefing to see if we can find anything meaningful. Thanks!
Marché(s) Cible(s)
Parents, especially mothers, of children from 0 to 6.
Texte du logo
"alata"
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- It should adjust well to instagram.
Bien d'avoir
- UPDATE 23 NOV - new briefing
We would like to see two options:
1) Name based logo where there is a symbol replacing one of the letters. For this option we would like the symbols of trees and/or roots. Eventually other nature symbols if you feel there's something to be added.
2) Name based logo with a frame over it (check attachment "symbol") enclosing a symbol along the same lines: trees and/or roots; eventually other nature symbols if you feel there's something to be added.
FONTS
We're thinking either simple handwritten font (like attachment font2, for example) or sans serif symmetrical caps font (eg: tulip font).
ADDONS
- it would be interesting to see a watercolour-like version of these concepts, eventually featuring some colour.