Graphic design for quiet family business

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Ce client a reçu 15 designs graphiques de la part de 7 designers. Il a choisi ce design graphique de lnb... comme design gagnant.
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Brief de Design Graphique
Oxbow Investment Corporation
Looking for an original stylized name/logo for use on letterhead and promotional products.
Oxbow is a old family business. The origin of the name: An Oxbow is an old section of a river that remains full of water when the river has cut a different path. The river used to flow there but now it is just a long pond paralleling the rivers new path.
Marché(s) Cible(s)
This is primarily internal. For the pride and enjoyment of family pride and close associates.
Would like our look to fit well as an email signature, on hats, as equipment and property identification.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- A visual representation of the business. This could be a stylized version of the name and/or a logo.
Bien d'avoir
- Could illustrate - history, flow, security, family warmth, connectivity, pride
If more than one color, please include a single color version.
Ne doit pas comporter
- Should NOT illustrate - wealth, swagger, ostentation,