Z Fit Studios Branding Suite & Logos Revamping

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Brief de Design de Logo
Task Description:
To update the Z Fit Studios Logo to reflect growth, empowerment and innovation in the branding. We want the logo to look sleek, elegant and more mature. At the same time, keeping it simple yet beautiful. This logo will be become our prime logo and will be used everywhere as part of our business.
Task intent:
Z Fit Studios is planning to expand, where Z Fit Studios will have three sub-brands instead of one and all these brands are poised to grow and will become independent business verticals, yet integrated together. These three brands will be:
1) Z Fit Studios Recreational (or Rec) - This brand will serve to people who would like circus, dance, fitness, pole and wellbeing services as their recreational and hobby needs. Pretty much what Z Fit Studios currently is.
Logo elements - Fun, Creativity & Happiness.
2)Z Fit Studios Academy: This brand will serve to people who would want to pursue circus, dance, fitness, pole and wellbeing classes for the purposes of structured learning, focussing on techniques, completion of examinations and regular performances including at prominent competitions.
Logo elements - Reflects Striving for Excellence (we don't want to use this catch-phrase, it's only here to reflect the intent), Hard work & Structure.
3) Z Fit Studios Professional: This brand wil serve to those who would want to pursue professional careers in the field of circus, dance, fitness, pole, wellbeing and creativity. It will produce highly skilled career-ready professionals who are aiming to perform on highly prestigious stages, at arenas and in world-class theatres.
Logo Elements- Excellence, Elite, Passion & Professional.
The final delivery docket will have the following elements:
1) The logo for Z Fit Studios;
2) A logo version for Z Fit Studios Recreational;
3) A logo version for Z Fit Studios Academy; and
4) A logo version for Z Fit Studios Professional.
All the logos need to look unique however cohesive to each other and relatable. Please make sure that unique values are reflected by each logo for their respective brands, as describes above.
Would need all the design rights, suitable file formats needed- business as usual.
NOTE: We are proving information which includes our current logo and the current color palette. However, we are open to new suggestions with updated color pallette.
Marché(s) Cible(s)
All ages, upscale, creative professionals.
Texte du logo
Refer the above detail
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Versions for different sub-brands as mentioned above.
Bien d'avoir
- Please read the description for details.