Another logo for a consumer finance brand

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par Marc Ray le dimanche 9 août 2020

Hi, interesting project. Can you please tell more about the brands values and story?


par Porteur De Projet le dimanche 9 août 2020

Hi Marc:
Novation has been in biz for 20 years. We provide upfront cash to people awarded monthly payments over the course of decades as a settlement of a personal injury claim. Detailed info at NovationSettlementSolutions.com. New site (much less clutter now at CallNovation.com.

We need a streamlined expression of our logo.
The orange scheme with full name spelled out takes too much time to read or recall.

We compete by offering to pay more and/or funding faster.

See updated brief and pdf file of draft concepts uploaded.


par Marc Ray le dimanche 9 août 2020

Thanks for the info, I've submitted my first proposal with description.

cheers,

-marc


par Porteur De Projet le lundi 10 août 2020

Thank you for submission. Here is the feedback we are providing with regard to all submissions. 1. We have decided to NOT emphasize the N25S.com URL and to focus instead on a simple two (or max three) color graphic representation of the letter N (for Novation). The PDF just uploaded as logo concepts 2 suggests some direction (arranging simple triangles. But this could go in a variety of directions -- utilizing curves or color or stencil effects. Will leave that you. But the general direction is graphic (not text) conveying the comcept of the letter N or n.


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