Rafraîchir
wine label for ultra premium vineyard in Bendigo, Central Otago, New Zealand
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Ce client a reçu 108 designs graphiques de la part de 13 designers. Il a choisi ce design graphique de OroojF comme design gagnant.
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- Garanti
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NZ$270
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108 designs
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13 designers
Brief de Design Graphique
"FINCH" is our new wine brand, with grapes grown in our spectacular "van der Mark" vineyard. The small, elevated vineyard overlooks a river valley and snowy mountains. We would like a highly elegant label for our 2018 pinot noir wine, which highlights the quality of wine and our very special vineyard location. "FINCH" has to be prominent, with secondary emphasis on "van der Mark vineyard" and "Bendigo, Central Otago". A stylized FINCH logo (bird) could be a useful design device instead of the commonly seen illustrated mountain landscape (which is quite common for our local wines). Label size 90 high, 110 wide. Please use a pinot noir / burgundy bottle. See here for vineyard pics, and also below pics for other local wine labels and pics for inspiration / styles. https://www.instagram.com/rob.van.der.mark/
Updates
Need to review/fine tune brief based on entries submitted.
Hi all
You may be interested we guaranteed the project today and increased the prize and added placement prizes. We also tightened the brief a little.
Added Friday, August 7, 2020
Hi, thank you all for your participation and the work you put into this project. There were some great designs and it was hard to select a winner. We are now trying to work out how to select the 3 place getters - the software platform currently does not seem to allow us to do so.
Rob
Added Saturday, August 15, 2020
Marché(s) Cible(s)
average bottle price for this premium red pinot noir would be aroundUS$40. target market are generally urban professionals aged 25 and older with a high degree of interest in pinot noir wine, and who are familiar with New Zealand pinot noir (ie. already know several brands).
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- distinctive label, sophisticated look
Bien d'avoir
- classy white paper stock
Ne doit pas comporter
- label must not get too busy... less but high quality and distinctive is more....
