Upmarket, Contemporary logo for our consulting company
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Ce client a reçu 120 designs de logo de la part de 43 designers. Il a choisi ce design de logo de Indrawasih comme design gagnant.
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We are solve for x, a consulting company that helps startups build their businesses. We do strategy, finance, accounting and some sales planning and go-to-market. The business has been around for 10 years, but the logo looks like it's from 2008 and needs a refresh.
We're looking for a new logo and have itemized our requirements in the attached brief.
Marché(s) Cible(s)
Early stage startups (mostly technology, but not all
Texte du logo
Solve For X
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - Light to medium weight sans serif font with slightly wider kerning.
- The “X” should look like an “X” so something too abstract will not work. The X should also tie back to the brand. Solving for x is a foundation of algebra, but lends itself to broader applications. We’re not a math company, but people immediately respond to our identity as a problem-solving company, “Solving for X” and “The X Factor” describe that “hard-to-put-it-in-words” feeling, or as the French say, je ne sais quoi.
Bien d'avoir
- - Guidance on whether it should be Solve For X text with a separate X mark or Solve For text with X as a mark that indicates that the name is Solve For X. We can see separating the name from the mark and using the mark alone in some collateral.
- Different color recommendations and treatments (we're totally stuck on colors)