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Brief de Design de Logo

Hi. I am starting to develop a plan to start a business; a trail running speciality sports shop in Queenstown, New Zealand. The plan is to sell trail trainers, apparel, nutrition etc both from a physical store & online. As well as re-selling the big brands, I do harbour ambitions to sell self-branded goods (keep cups, hoodies, t-shirts, beanies, caps, buffs etc) once the business is established, so logo is key to this business model. The business will have a social conscience and will be ethical/climate aware (admire firms such as Patagonia). A design that encapsulates these aspects, with reference to mountains/trails would be ideal! I love the colour dark blue but remain open-minded to suggestions! Thanks in advance.

Texte du logo

Queenstown Running Co.