redesign my existing logo with the new message
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Brief de Design de Papeterie
I need a logo redesign for an existing Sydney based business (retail and b2b ) providing independence, mobility and dignity products and services to old and people with disabilities(wheel chairs, bed, chairs, walkers etc). The logo "comfort discovered' has a great recall value and trust in the market. As part of our expansion and relocation to a new premises we have added the description "Assistive Technology Specialist" to our name. We have used this for the window graphics and the file of the window graphics is included (the are already installed).
I understand that this is like putting the cart before the horse. However I had to take a decision and finilise the window graphics due to other constraints. I therefore would like the new logo to be fitting in with the way "Assistive Technology Specialis" is being used in the window graphics. We will be using the images and messages similar to window graphics in the other marketing materials including brochures, fliers, etc. see more at www.comfortdiscovered.com
Marché(s) Cible(s)
Older Australians, People with disability and their family and carers, their service providers like physios and Occupational therapists, business and corporate that is dealing with aged population providing aged care facility and disability services. Not definitely young people or young adults.
Secteur / Type d'entité
Retail
Texte du logo
Comfort Discovered (name), Assistive Technology Specialists (description of what we do)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- -Continuity with the old logo and name "Comfort discovered" its, color, font shape
-"Assistive Technology Specialists" in the same font style
-use colors that are in the logo of "Comfort Discovered"
-Easy to use in a business card, letter head, small vinyl stickers, tea shirts, email signatures
-In small print advertisements in the local publications
Bien d'avoir
- -combine "Comfort Discovered" and "Assistive Technology Specialists" in a manner that is consistent in a way with the window graphics, or appear as flowing from the Window graphics
Ne doit pas comporter
- -No new symbols / variations /new colors other than those in the old logo and the window graphics
-not too broad making it difficult use on other marketing materials including small print ads.