Creative Design for waterproof ear band for swimming

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Ce client a reçu 61 designs de produit promotionnel de la part de 3 designers. Il a choisi ce design de produit promotionnel de artgroup 48 comme design gagnant.
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Brief de Design de Produit Promotionnel
We are a specialist medical practice launching our own range of waterproof ear bands we will be branding "Essential Ear Band"
Due to the lack of variety currently available on the market, we would like to offer our clients a stylish alternative with a unique design incorporating a variety of colours and patterns. The target audience for this product are generally children however as adults also require them at times a variety of colours and patterns appealing to adults would also be required.
We are now looking for a variety of unique and appealing patterns to use for the ear bands.
For children - we would like to incorporate unique patterns with things like trucks, cars, dinosaurs, sharks/sealife, stars & the galaxy, unicorns, fairies, princesses, glitter, floral patterns.
For adults things like leopard print, floral, tan/neutral colours.
In regards to general block colours, other than standard black we would like a variety of pastel colours that appear soft and appealing.
The bands are going to be two sided so each design needs a matching block colour for the reverse side. The reverse side will be colour only. No pattern.
Attached below are some examples of other similar products on the market along with some inspiration in regards to colours and patterns etc.
This project has an opportunity for an ongoing business relationship with further designs in future.
Updates
Low designer entries
Low designer entries
Marché(s) Cible(s)
Children and Adults
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The band MUST cover the ears as per examples attached.
Each band itself will need to be labelled with 'Essential Ear Band' discreetly and strategically positioned on the side of each band. Preferably towards the side.
I have attached an example of the font i would like used for your reference. The colour of the font can vary with each pattern used to ensure it stands out to a degree.
Measurements are as follows:
Small - Length - 47cm, Width - 8.5cm (side) + 4.5cm (front)
Medium - Length - 52cm, Width - 9.5cm(side) + 5.5cm (front)
Large - Length - 58cm, Width - 11cm(side) + 5.5cm (front)
Bien d'avoir
- A variety of colours