• US$150

• 22 designs

• 15 designers

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Brief de Design Emballage

Product:
Our product, Buttler, is a portable hand bidet. What is a portable hand bidet as some may ask? It is small water bottle with a nozzle head that is used to wash “bottoms” after going “poo-poo” (pardon our crudeness). Bidets are popular in European, Asian and African markets and are used alongside toilet paper to give a truly fresh and clean experience. Besides cleanliness, bidets are eco-friendly (they reduce toilet paper usage by x%) and are perfect for travel.

Current Competition + Role of Packaging:
We are launching our portable bidet product in the US market, primarily to be sold via Amazon. There are currently some existing players in the market, but we’ve done our research and created a product that is superior in functionality and style. That being said, our competitors still have a first-mover advantage and have amassed a high volume of Amazon ratings, hence we have a bit of a challenge which we feel that can be easily tackled with premium branding and marketing.

That being said, we are looking for a packaging design that:
i. Distinguishing our product on Amazon (meaning, the packaging looks good in photos)
ii. Highlight that ours is a premium product

Our design values:
‘Hygiene meets modern design’. Some adjectives that describe our brand -
• Clean
• Fresh
• Simple
• Quirky
• Premium
• Discreet
• Subtle

Attachments:
• Our packaging dimensions (see attached)
• Our brand color (Pantone 331C)
• Our logo file (see attached file)
• Product photos (see attached file)
• Illustration of our product instructions (see attached file)
• Packaging designs that inspire us (see attached file)
• Packaging designs of our competition for reference (see attached file)
• Content/text for the packaging box (see below)


What should be on the box:
• Logo and Brand Name
• Product Photo (can be an outline/illustration as well)
• Product instructions illustration (see attached file)
• Text to be included in packaging
o Product description – “A Modern Portable Bidet”
o Bottle size – 400ml
o Key features
 Anti-leak
 Discreet design
 Travel friendly size
 Angled spray
 Eco-friendly
 Easy squeeze bottle
 Includes travel bag

Marché(s) Cible(s)

The product is aimed at both men and women (of all ages) in the US and Canada markets. In terms of audience targets, we will be appealing to outdoor enthusiasts, immigrants abroad, new parents (product to be used to clean their babies), patients (people with limited mobility) and eco-conscious consumers.

Secteur / Type d'entité

Health And Wellness

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Fichiers