Logo design for vintage motorcyle and surf clothing brand.
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Ce client a reçu 192 designs de logo de la part de 46 designers. Il a choisi ce design de logo de Hoopoe comme design gagnant.
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Brief de Design de Logo
Created with love in the midst of an emergent 'old school' surf and bike culture 'Harvest' apparel embodies spirit of the custom motorcycle and surf enthusiast. We market our brand towards a consumer that rides single fin vintage boards and crafts their custom motorcycle by hand.
Harvest has a VERY slight country undertone where the typical Harvest consumer might ride their bike through the bushland of Australia and surf in our cool little breaks along the coast. The result is a small, collection of goods that draws heavily upon the founder’s own lifestyles and experiences.
We do not want obvious images of motorcycles and surfboards our logo should be symbolic with classic font and neutral colours. It is marketed towards a masculine consumer so it needs to be bold and raw. Our target market and inspiration is similar to the following brands www.ironandresin.com and www.deuscustoms.com
The logo/symbol/font will need to be something that is easily recognizable in the industry for years to come.
Mises à jour
please read updated brief for more direction, regards Harvest crew
Added Tuesday, April 10, 2012
we have decided to go with more of an emblem design, a scrolling font loosely boarded so it can be used like an emblem or patch etc. refer to the fuel logo that his just been posted to the brief. The Boarder must not be a circle, can be more of a rough style boarder.
Thanks for all your designs
Added Thursday, April 12, 2012
Project Deadline Extended
Reason: Allow time for designers to resubmit changes.
Added Monday, April 23, 2012
Marché(s) Cible(s)
20 - 40 year old custom vintage motorcycle and surf enthusiasts
Secteur / Type d'entité
Clothing
Texte du logo
Harvest OR Harvest Apparel
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- raw vintage feel; we have decided to go with more of an emblem design, a scrolling font loosely boarded so it can be used like an emblem or patch etc. refer to the fuel logo that his just been posted to the brief. The Boarder must not be a circle, can be more of a rough style boarder.