Let's read - Reading for Life

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Ce client a reçu 138 designs de logo de la part de 47 designers. Il a choisi ce design de logo de logograph comme design gagnant.
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Brief de Design de Logo
'Mu karanta' means 'Let's read' in the Hausa language of Nigeria and beyond. My business partner and I need a logo design for MuKaranta, our new community interest company based in London and Oxford, UK. Our focus is on mother-tongue literacy books, and teacher training. <br/><br/>We will use our new logo on our website, emails, business cards, and stationery. We'd be grateful for recommendations for an accompanying colour palette too. Our main market is educational establishments in northern Nigeria. It's important that our logo depicts an aspirational mindset, hinting at the freedom and power that literacy in the Roman script facilitates.<br/><br/> Our initial idea is an abstract depiction of an open book with a couple of pages. We suggest that two of the pages on the right could transmogrify into (very simplified) people jumping up and away - thus communicating success. A sense of left-to-right movement would be good. We'd like a full-colour version with bright colours for electronic media, and maybe a two-colour version that will photocopy well for print uses.<br/><br/>The logo should be completely pictorial. In most instances, the MuKaranta company name will appear beneath, followed by the strap line, 'Reading for Life'.
Marché(s) Cible(s)
Educational decision-makers in West Africa
Secteur / Type d'entité
Education
Texte du logo
Mukaranta
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- An abstract depiction of a book
- One or two abstract 'people' jumping out of the book
- A modern feel
Bien d'avoir
- Educational 'feel'
- Elegant
- Modern
Ne doit pas comporter
- The logo must be different from the attached file in such a way as NOT TO INFRINGE COPYRIGHT.