• £450

• 132 designs

• 25 designers

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Brief de Design de Logo

I need a logo for an online adventure kit and outdoor clothing store with a difference. Not a geeky outdoors store - one that is adventurous with a real explorer feel. I have a website edstafford.org and will use my own name in the promotion of this store.

We are not talking trekking poles and knapsacks, we are talking machetes, pack rafts, GoPro cameras and cool adventure clothes and equipment. But we will stock all basic outdoor gear too! The store will be the experts' destination. The store run by experts for experts. The shop which has already sifted through the rubbish and everything, at whatever price level, works well and is the best on the market for that price bracket.

The shopping experience should be fun and adventurous and I want the logo to be simple, refreshing and memorable.

Thanks.
Ed Stafford

*NB - added note half way through the time…

Hi everyone,

Thanks for all the amazing submissions so far.

Just a bit of a tweak to the brief at this stage is that although lower case sometimes looks smarter, I'm opting for ALL CAPITALS I think because it looks stronger, bigger and more confidant as a logo.

There have been some great silhouette graphics - but some that its not really clear what the image is - so please make sure the graphic is easily identifiable to anyone.

I'm pretty sure we are going for red as it works best on a white back ground. I know there have been loads of lime green submissions but it just doesn't work as well on white as it does on black.

Finally its the simple ones I like, the clean ones, Please don't distort the type too much or have too much going on. The simpler and cleaner and bolder and more fun and personal the better!

Many thanks,
Ed

Marché(s) Cible(s)

Everyone who buys outdoor gear. So despite it being fresh and cool and new it can't be so modern as to put off retired hillwalkers who want to kit themselves out with a goretex jacket. Kid friendly too.

Secteur / Type d'entité

Clothing

Texte du logo

AdventureDirect.com

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• clarity. strength. professionalism. fun.

Bien d'avoir

• a graphic or character. possibly using ideas from edstafford.org

Ne doit pas comporter

• anything geeky and outdoors. Not a pair of walking boots or a mountain. Too obvious.

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