• A$110

• 40 designs

• 14 designers

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Brief de Design Graphique

Delivery Requirements: This project is for logo design and delivery of that logo in a number of HD formats, resolutions and colour variations. The logo features the word UNSTUCK and it relates to the theme of complex problem-solving and adaptive thinking.

The ‘Unstuck’ logo will be used in a variety of media. Including on book front covers, posters, ppt slide packs, brochures, digital media etc.
Design criteria: The way in which the single word ‘Unstuck’ is designed must signify the experience/feeling/sense of liberation that comes with going from being ‘stuck’ to being ‘unstuck’. Unstuck is about being adaptive in-the-moment and finding a new path when the current one has come to an end. Stuck at a cross-road etc.
When we are 'STUCK' we:
are Isolated
are surrounded by uncertainty
Cant move
are Frustrated
Held back
Unsure
Confused

When we are 'UNSTUCK' we feel:
free & empowered
Relieved
Energised
Clear/clarity
Confident/ Calm
Able to achieve & succeed



Other design requirements:
Required sizes/resolutions
• Small – 700mm x 300mm
• Medium – 2100mm x 900mm
• Large – 7000mm x 3000mm
Required formats
• .png – clear background
• .jpeg
• .gif
Required colours
• White (to be used on a coloured background)
• Single colour
• Multi-colour

Marché(s) Cible(s)

Business/ Corporate

Secteur / Type d'entité

Corporate

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Logo must use the word 'UNSTUCK' and must signify the process of going from being stuck to being unstuck.

Bien d'avoir

• I have thought of writing the word as though it is peeling off the page like sticky tape.
• Minimalist is good, not fussy.

Ne doit pas comporter

• ****Themes to consciously AVOID***: While some people may choose to apply these skills to dealing with ‘paralysing’ personal challenges, “UNSTUCK” is not a personal development brand. The logo design should therefore AVOID suggesting that it is about:
• • Mental health
• • Depression/ Suicide
• • Meditation or finding spirituality/ enlightenment
• • Marriage or relationships
• • Grief and grieving

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Fichiers