White Wine Label - Mendocino, CA - Chenin Blanc

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Ce client a reçu 36 designs étiquette de la part de 14 designers. Il a choisi ce design étiquette de Emma Emens comme design gagnant.
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Brief de Design Étiquette
We're a wine producer based in San Francisco, CA and constantly looking for new label designs for different bottlings. We're looking for youthful, fresh, fun labels that work for both retail and restaurants. Our latest wine is a Chenin Blanc from Mendocino with plenty of fruit and acid - balanced and bright.
No clear design expectation but since the wine originates from Mendocino, elements including redwoods, fog, hillsides, pacific ocean - think cool climate mornings, sunny warm afternoons. Easily to get lost/alone in just a few minutes.
Marché(s) Cible(s)
Millenial buyers, under 40, $75k+ in income, "wine interested", but not necessarily the most knowledgeable, willing to spend up to $25 retail on a bottle of wine
Styles de police à utiliser
Autres polices appréciées:
- No specific font required
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Front and back label design
Bien d'avoir
- Clean, simple is good, fun colors and/or visual cues that catch the eye are always good. Not necessary, but if there are elements of the label that can build into a logo for the capsule, that would be great - but again not necessary.