Dog Food Bag Packaging Redesign

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Ce client a reçu 122 designs de sac et cabas de la part de 18 designers. Il a choisi ce design de sac et cabas de Navisol Creatives comme design gagnant.
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Brief de Design de Sac et Cabas
Hey there..We're a small dog food company, focusing on all natural, locally sourced, high quality ingredients. They're patties, and baked for 10 min. Dogs go insane for them. We're looking to redo our packaging, and thus, its design. I've attached images. Currently, we are wrapping 12 patties in a poly bag and then butcher paper, and sticking a label on it. We're moving to a zipper seal poly that's black. I've attached the design concept from our bag manufacturer for your reference only. We don't necessarily want to use our old label, but we're not against using elements of it. We really like our current label.. I'm just not so sure it's the right call for a poly bag.We have three flavours; chicken, beef, lamb. I would LOVE to know what flavour the bag is without having to be super close to the bag. So perhaps the top part (1-4 inches) could be the flavour colour? I will have to provide some verbiage for the back. I need to add feeding instructions, and a bit of a thank you story. I'm open for suggestions on how to display ingredients/nutritional facts.
Marché(s) Cible(s)
Dog Owners
Secteur / Type d'entité
Manufacturing
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Total bag design. When you submit your design, please submit your designs on top of a bag. It makes it much easier to visual the end product.
- The bag needs to have the associated flavour colours on it to differentiate flavour from a distance. Red = beef, yellow = chicken, purple = lamb.
- I'm happy with the logo being on the back only, but if on the front it needs to be small. Patties should be the main header word.
Bien d'avoir
- I like the idea of a vertical colour bar on the side of the bag to show its flavour, but I'm not again a top horizontal bar either.
- I like PATTIES being the biggest word on the bag.