Customer Experience Digital Platform - We are a global business that helps our clients to become ...
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Ce client a reçu 50 designs de logo de la part de 26 designers. Il a choisi ce design de logo de 999team comme design gagnant.
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Brief de Design de Logo
We are a collection of global customer experience experts who have been there and done it before. We have distilled that expertise into our digital platforms to help our customers improve their CX.
Our brand name of TribeCX was selected as it represents a collection of like minded people, that believe focussing on CX will deliver success.
We need a brand lockup (logo & styled name) for each of our 2 digital platforms.
Platform 1 - named "Origin" - Aimed at Customer Experience (CX) teams within organisations. Helps the CX team design & test new customer experience practices. The reason we called it Origin is because it represents the start of your journey.
Platform 2 - named "Compass" - Aimed at all employees within an organisation. Helps the CX team deploy and scale the new practices they have developed across all employees. This platform is a "Next Generation Learning Platform" and leverages social media techniques to reach employees (like / comment / share etc). The name 'Compass' was selected as it represents where companies are going / we build with them a North Star (strategic direction) and they use 'Compass' to help them deliver that North Star.
We already have an existing brand for our business- www.tribecx.com. Also a digital style guide http://styleguide.tribecx.com/. The lockups should sit within our existing brand style.
I have also uploaded our Brand Pyramid to provide context.
Marché(s) Cible(s)
Medium to Large global businesses
Texte du logo
"Origin" and "Compass"
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Styles de police à utiliser
Autres polices appréciées:
- Described in our Brand Guidelines
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The names of the 2 platforms & be in keeping with our parent brand