based on the invitation for this contest, it would be better if you give a description of the meaning of the company name and the philosophy used. as a reference for creating a logo, which is part of the process of branding your company / product.

Thank you for your request, I'm glad to provide some more insight into the company.

As for the company name, its meaning is as outdated as the old logo, and maybe not the best content to feed a branding process. "Cruz" refers to the city where the company was first based (which is not the city were we are located today) and "Infor" is short for "Informática", meaning "computing" because at the time of its creation, computerized accounting was still cutting edge.

Our philosophy is, of course, one of accountability and trustworthiness, but our work is characterized by a great proximity with the clients social causes. Therefore, we try to provide a service beyond "just" the numbers, with close interpersonal contact, adapting to the specific needs of the client while providing accurate and permanently updated financial and economical information.

Let me know if there is any other input I can give you.

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