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Frankston Brewhouse Beer Can Design
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Ce client a reçu 109 designs emballage de la part de 37 designers. Il a choisi ce design emballage de Sergio Coelho comme design gagnant.
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A$190
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109 designs
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37 designers
Brief de Design Emballage
Design a beer can for a boutique craft brewery located in Frankston, Victoria, AUS.
We have a focus on producing socially approachable beers in an ambient setting. The beer can design should be sophisticated, simple, recognizable and a little playful. The color pallet should be inviting and not too bold. The design should have identifying features that can be interchanged onto different cans for different beer types. The design must be repeatable for other beer varieties, which will each have a unique color. The can should feature black, white and purple (this should be in interchangeable color). The beer can also needs to have our Frankston Brewhouse company logo on it, this has been attached to the design brief.
Marché(s) Cible(s)
The target market is aged 25+ who are social, have some disposable income and appreciate good beer, wine and food.
The beers will also be made for distribution, initially to locally to restaurants and cafés and eventually commercially.
Tourists will also be targeted due to the area the brewhouse is located (Mornington Peninsula, Victoria, AUS).
Secteur / Type d'entité
Hospitality
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The ‘Frankston Brewhouse’ logo.
- The colour associated to this beer - purple. This should be the only colour used on the can (along with black/white/gray).
- The company tagline ‘Socially Approachable’.
- The tasting notes text ‘Bright in colour, dry on the palate and thirst quenching in the extreme, wheat and pale malts compliment each other with nuance.’
- Australian beer can requirements as per 'Requirements.png'. EPS and AI files of the requirements have been included.
Bien d'avoir
- The logo text ‘Harold Hop IPA’ more predominant than the Frankston Brewhouse logo.
Ne doit pas comporter
- Be busy, simple is best
- Beer related pictures / images
- Bold, masculine lines and fonts
- Requirements.png directly used. Please use the EPS or AI files provided.
