Newsletter for company who work to get schools active - FACTIVE

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Ce client a reçu 20 designs de newsletter de la part de 2 designers. Il a choisi ce design de newsletter de Pinky comme design gagnant.
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Brief de Design de Newsletter
We are a company who work with schools in order to inspire children to get more active. Our half-termly newsletter will ideally reflect a current topic and relates to ways to get active. We need a professional design that will engage the lazy reader - the newsletter will involve things like a competition for each issue, an interview with one of our olympic athletes who we send in to run events in schools, some useful ideas/resources for teachers to use in lessons etc. The final design should be engaging, informative, and useful, whilst also using our branding palette (attached) and incorporating our logo (also attached). We would like it in a microsoft work format that can also be converted into HTML.
I have also attached some information on our fonts, along with the sponsorship form we currently send out to schools (so you might be able to make the template familiar to what schools currently recognise).
Marché(s) Cible(s)
Schools - teachers
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The name of the newsletter is FACTIVE and we need a clear way to make the title obvious that it is a blend of FACT and ACTIVE.
- We want bubbles of text to engage lazy readers, big word quotes for athlete quotes, competition bubbles, etc. Make it fun and engaging! I have also attached what I have currently created as a rough guide for our newsletter - but this is not very professional looking so that's where we'd like a designer to come in!
- Ideally there will be the following 'sections' to the newsletter, so the template needs to facilitate these in the best way possible to ensure capturing the eye of a lazy reader (this is an example for the current issues surrounding saving the planet and getting active):
- Save the planet (2 ideas for lessons)
- New prizes (competition for ideas)
- claim a brain (opportunity to download a PDF on getting children active to claim a stress ball brain)
- Just for fun (an uplifting story to motivate)
- Interview with an athlete
Bien d'avoir
- Areas to make key quotes bigger than the rest of the text to draw the eye