• £110

• 174 designs

• 79 designers

---

Brief de Design de Logo

We need a logo designed for a UK company called 'Strategic Arrow Limited'. Strategic Arrow guides mid-sized companies on how to successfully improve their ways of doing business around their governance, their ethics and their digital space. We want to project an image of being modern, fun and trustworthy. Trust is a particularly important aspect because exploring big changes in business can be frightening. The company standard shade is 'brilliant rose' (#ff5ea5). REQUIRED: We want the word 'strategic' to be written out in the logo in a non-serif font. The logo should be composed of the word 'strategic' and a half arrow, in the sense of a full shaft and half a head, pointing towards the right side of the logo. The logo must look good in mono and colour, and should be easily printable in greyscale without loss of detail at a small size. SUGGESTED: The arrow half-head may not surpass half the height of the letters. The logo you design may have a colour option. The arrow may look better underneath the word. The logo may be drawn to give a feeling of the arrow in flight towards the right. AVOID: Unnecessary complexity or ornamentation, additional design elements in the logo except perhaps the simplest (ex.: some dots, an extra line, or other very simple geometry), an overly traditional or cartoonish look. FLEXIBLE: Your choice of font, spacing and its look and feel, within the required parameters. Your choice of thickness of lines and fill. Your choice the specific look and feel of the arrowhead, within the required parameters. Your choice of distance of the word from the arrow.

Marché(s) Cible(s)

Commercial and government

Texte du logo

See task description

---

Styles de police à utiliser

---

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

---

Exigences

Doit avoir

• REQUIRED: We want the word 'strategic' to be written out in the logo in a non-serif font. The logo should be composed of the word 'strategic' and a half arrow, in the sense of a full shaft and half a head, pointing towards the right side of the logo. The logo must look good in mono and colour, and should be easily printable in greyscale without loss of detail at a small size.

Bien d'avoir

• SUGGESTED: The arrow half-head may not surpass half the height of the letters. The logo you design may have a colour option. The arrow may look better underneath the word. The logo may be drawn to give a feeling of the arrow in flight towards the right.

Ne doit pas comporter

• AVOID: Unnecessary complexity or ornamentation, additional design elements in the logo except perhaps the simplest (ex.: some dots, an extra line, or other very simple geometry), an overly traditional or cartoonish look.

---

Fichiers