Youtube channel on sustainability needs logo design
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Ce client a reçu 91 designs de logo de la part de 48 designers. Il a choisi ce design de logo de Deny Oedin comme design gagnant.
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Brief de Design de Logo
We need a logo design for our new production company/ youtube channel called Urban Resilience TV. We produce uplifting video content showcasing initiatives of citizens and organizations that work in the fields of sustainability, ecology, social and economic justice etc. For more details about the project and our ideas for the logo please see the attached document.
Marché(s) Cible(s)
URBAN RESILIENCE TV targets urbanites between 25 and 45 years old with social and/or environmental awareness. They are 50% single, 50% with families, all very urban and interested in lifestyle and green living. They are sensitive to a stylish, minimalist, elegant sleek and modern aesthetics with touches of colors.
Secteur / Type d'entité
Media
Texte du logo
Urban Resilience TV
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de figurine
Logo avec illustration ou personnage
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - Give the same emphasis to the words "URBAN" and "RESILIENCE"!
- - Composition of the logo: picto + text. The pictogram must represent a juxtaposition of the concept of "urbanity/city" and the idea of something representing nature, green living, the growing of ideas, positive change and the hope for the future. This representation can be concrete or abstract.
- - Color palettes: grey + green + optional: another color that pops out. The grey symbolizes the concrete and the city buildings, the green symbolizes the environment. The third color (if there is one) should be used as an accent to make it “happier” and visually attract viewers on YT.
- - Readable sans serif fonts that can easily be associated to the brand.
- - Keywords for mood and atmosphere: modern, sleek, urban, glam' cool, clean, minimalist elegant.
- Through the logo, the goal is to make the concept of “urban resilience” ATTRACTIVE, TRENDY and COOL!
Bien d'avoir
- please see attached brief
Ne doit pas comporter
- PLEASE AVOID the “community” hippie look, the corporate boring look, the bulky supermarkets' logo look!
- Focus on the television portion of it, so please absolutely no representation of a TV!!!!