Positioning combination of bistro, kiosk, bar with a logo
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Ce client a reçu 47 designs de logo de la part de 23 designers. Il a choisi ce design de logo de somani comme design gagnant.
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Brief de Design de Logo
The property is located in Hamburg, Große Elbstraße 12. Name: "Lütt & Lecker". current website: www.luettlecker.de Directly opposite is the Hamburg Fish Auction Hall. Partial view of the harbor / docks. The flair of Hafen, Elbe, Hamburg, .... is an important part of the identity. In addition to domestic tourists also a lot of international audience. In the immediate vicinity a lot of office buildings. Shipowners, consulting companies, international corporations, ......... Two nightclubs "around the corner". The interior is self-made. Much old wood but in combination with modern elements. Modern in the sense of "relatively cool, international", definitely not stuffy. Challenge: The object consists of two combined retail spaces that also belong together in their entirety. Two entrances. 1. Bistro (small restaurant) and 2. Kiosk / shop (small retail). Logo must in both doors to underline the belonging together. In sum, it is equally kiosk (classic drinks, snacks but also fish sandwiches!) And bistro (small menu, relatively much fish, North German tapas). In the evening with "bar ambience". Extensive local craftbeer offer. Target group: especially evening guests for food / drink. Office people for lunch during the day, walkers on weekends, dinner goers in the evening, beer goers and night owls later on. Kiosk, bar, bistro complement each other perfectly. The logo should be a staple here but underline the theme bar, bistro. The kiosk / shop will be found anyway. Attention: it is not a restaurant in the classical sense and should not be so positioned. Although fish is a central food theme, it should not dominate the logo. It is more important to highlight the bar and drinks with cool factor and to position the object in the evening with the evening guests and the revelers. Address in the store "you". No frills. clear, honest, North German .... The shop can also be booked for small celebrations. The logo may include color, but does not have to. Possibly. black and white also possible. If color, please not colored but targeted use of one or two colors. No pastel tones. Currently very good feedback on flair, furnishing and offer. Unfortunately in the external presentation still a bit spongy and therefore partial contact fears come in. With a clear and modern logo should be optimized both the external presentation but then the marketing can be intensified. that's it.
Marché(s) Cible(s)
Hamburgers and tourists
Secteur / Type d'entité
Retail
Texte du logo
Lütt & Lecker ... und ggf. (Bistro, Bar, Kiosk?)
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Reference to maritime environment or to Hamburg clear, modern, North German
Bien d'avoir
- Anchor, wind rose, ship, shipyard crane, harbor tug,
Ne doit pas comporter
- Fish playful maritime kitsch