Logo Design Project - Merchandising Company
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Ce client a reçu 110 designs de logo de la part de 33 designers. Il a choisi ce design de logo de Grafrika comme design gagnant.
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Brief de Design de Logo
Creative Brief: Logo Design for Intelligent Merchandising which targets all retail stores (particularly in USA)
Intelligent Merchandising is a business to business service company.
Intelligent Merchandising is a service company that ensures the client’s product is continually stocked on retail shelves. (please see “before after” pic included with this project)
Many retail stores do not have the adequate staff to keep their shelves neat and fully stocked – this is where Intelligent Merchandising provides value to the retail store.
Service agents visit stores regularly:
1) Re-arrange any type of product in proper location
2) Fold clothing and ensure clothes are in proper size order
3) Pull product (shoes, clothes, electronics) from stock room and replenish store shelves
4) Improves sales for retail store.
Intelligent Merchandising
By having shelves stocked and product organized on shelves, Intelligent Merchandising helps improve retail sales and sell-through at the retail store. Stores recognize better sales growth.
By analyzing sales data, Intelligent Merchandising services only the stores that require the most help. Many other companies visit all stores and cannot properly service all stores. Intelligent Merchandise has a “focus” on the store which will provide the most benefit to the retailer – saving money for the retailer, and improving overall sales.
Intelligent Merchandising - is a "smarter" and "better" service company.
Mises à jour
Client Feedback:
- The client prefers the the overall theme to be soft orange or soft green, with gray or black as secondary color.
- Would like clean, sans-serif font - non-script font
- The words "Intelligent" and "Merchandising" should be stacked to avoid the logo being too long
- Design must explain the concept and inspiration for the graphics chosen. The logo graphics should have some "meaning" as it relates to the retail servicing business.
Added Friday, March 30, 2012
Marché(s) Cible(s)
Target: All Retail Stores (business to business)
Must resonate with corporate CEO or high level management as we are selling our services to the corporate headquarters.
Secteur / Type d'entité
Business Service
Texte du logo
Intelligent Merchandising
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Please explain your logo concept and why you created the specific graphics as it relates to the Intelligent Merchandising business.
Main Theme: soft orange or soft green
Secondary Color: gray or black
Bien d'avoir
- Graphics that represent the benefits or functions of Intelligent Merchandising and have some "meaning". When someone asks me I can say "this graphic represents..." It may be a "hidden" meaning or something that is not obvious. Please explain your design concept when submitting your logo design.