Non-profit organisation needs 2 matching logos for its 2 divisions

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Ce client a reçu 60 designs de logo de la part de 28 designers. Il a choisi ce design de logo de CC Creative Design comme design gagnant.
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Brief de Design de Logo
Our non-profit based in Australia consists of 2 divisions. A film production division and a community outreach division. We need matching logos for each and they will have their own websites.Insights Media: this is our film production division. It will be producing films such as China human rights documentaries and tales of wisdom films related to ancient chinese culture and tradition.China Insights: this is our community outreach division offering school workshops, community presentations, performances and film screenings related to ancient chinese culture and current day China human rights issues.The 2 designs need to be matching, or complement each other (ie: it must be clear that they are both under the same entity) No red please.The word INSIGHTS must be the same font for both logos and probably the same colour. The words China and Media may or may not be the same font or colour, we are open to your creativity.
Updates
None of the designs are what we are looking for yet. We have asked for current designers to submit new designs according to our updated brief. Could you please read it carefully and resubmit a new design according to our updated brief. Thankyou!
Marché(s) Cible(s)
Insights Media - film viewers
China Insights - schools looking for Workshops and performances relating to Chinese culture or/and China human rights workshops, presentations etc. (example, we offer a Chinese Zither performer).
Texte du logo
"Insights Media" and "China Insights"
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- 2 matching logos. Serif or similar, all caps. Icon on top, 2 lines of text below (one word per line)
- ICON: similar to detailed gold shell icon (image attached).
- 1st line (large, all caps) e.g. Insights
- 2nd line (small, all caps) e.g. Media
Bien d'avoir
- Possible colours could be any of gold, black, charcoal, grey, blue, blue/green
- The attached images of Palace logos are just examples of good matching logos under the same entity. The attached image of Lofty Sky Entertainmemt is the kind of look we are after for the Insights Media logo - Luxury brand. The gold Shell is an example of the icon we are looking for to reflect “insights”
- The “China Insights” logo needs to have the same icon as the “Insights Media” logo, but the icon can be on the side and smaller if necessary, and “China Insights” can be on one line.
Ne doit pas comporter
- No Red