Attorney Marketing for a US Digital Agency
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Ce client a reçu 283 designs de logo de la part de 74 designers. Il a choisi ce design de logo de logo Creative comme design gagnant.
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We need a logo for a digital marketing agency site. attorneymarketing.io The point of the site will be to offer our lead generating services to larger law firms all across the US.
I would like a brand guide as the deliverable (like this - https://imjustcreative.com/logo-and-brand-identity-guidelines-template-download/2018/05/28) plus all file types of files (psd, eps, ai, pdf, etc)
Ideas:
1. Predominately a male audience between 45 and 60 - problem: wanting a predictable lead source from digital marketing, want to be able to focus on their work and take time off - time and leisure
2. Dark blue color - https://color.adobe.com/create/color-wheel/?base=2&rule=Analogous&selected=4&name=My%20Color%20Theme&mode=rgb&rgbvalues=1,0.7877431968211311,0.20944179432366805,0.91,0.3903040475376395,0.04550000000000004,1,0,0,0.7367171059038625,0.04550000000000004,0.91,0.10097665633177266,0.050000000000000044,1&swatchOrder=0,1,2,3,4
3. Sans serif type font (could be humanistic sans serif to get the little creative flair - see https://www.fonts.com/content/learning/fontology/level-1/type-anatomy/type-classifications
4. Text based logo with some attorney or marketing symbolism (no gavel) something original - maybe the upward arrow for lead generation
5. Competitor logo ideas - https://www.google.com/search?client=firefox-b-1-ab&biw=2144&bih=1033&tbm=isch&sa=1&ei=cMbuW7DFLcKCjwSWrINI&q=attorney+marketing+logo&oq=attorney+marketing+logo&gs_l=img.3...8030.8441..8879...0.0..0.219.588.0j3j1......1....1..gws-wiz-img.......0i24.d2SKT6LHruM
6. Emotion - confidence, solidity, little bit of creativity, authority in the space
We can meet via Zoom on Mon or Tues if you have questions.
Can we have the first draft by 11/23? Will that work?
Mises à jour
I am thinking that we should try one version of the logo with the column from design #20666031 - looks solid but maybe a different symbol for marketing. One with a bullhorn and the other with a funnel at the bottom of the column. Make sense? Thanks.
Added Friday, January 4, 2019
Gathering more feedback
Marché(s) Cible(s)
See notes above
Secteur / Type d'entité
Attorney
Texte du logo
attorneymarketing.io
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- See notes above
Bien d'avoir
- See notes above
Ne doit pas comporter
- See notes above