Logo Design for new Home & Living / Furniture Brand

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Ce client a reçu 52 designs graphiques de la part de 10 designers. Il a choisi ce design graphique de MagnuS Gill comme design gagnant.
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Hi Designcrowd :) I need a Logo design for a new brand for handcrafted design furniture and Home & Living products, produced by local artisans in Nicaragua. Fair trade and sustainability are important parts of our brand ID, combining design with traditional production techniques. The target market is Germany / Europe, specifically design oriented people aged 35+ with above average income and social awareness. Quality and price-range are medium to high. Brand ID: Handcrafted, Design, Natural materials, Fairtrade, Socially Responsible, SustainabilityAssortment - Home & Living items, furniture, hammocks, deco & accessories, mostly made of Teak Wood and 100% Certified Cotton. (please find some product drafts attached)Slogan: “Madre Madera – handcrafted & designed to make a change” – or “Madre Madera – fair. Handcrafted. design.”The logo will be used on: Webpage, Facebook, Instagram, catalogues, online-shops and also woven labels (for blankets, hammocks) and metal emblems. So far there are no preferences in terms of colours, the logo should work as coloured version as well as engraved in wood or metal emblems. Looking forward to your ideas!! Thanks and many regards, Martin
Marché(s) Cible(s)
The target market is Germany / Europe, specifically design oriented people aged 35+ with above average income and social awareness. Quality and price-range are medium to high.
Secteur / Type d'entité
Home Furnishing
Texte du logo
Madre Madera
Styles de police à utiliser
Autres polices appréciées:
- see file Sample FONT - i liked this font, but I'm open to different suggestions!
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Creativity and recognition value
Bien d'avoir
- An idea I had was an abstract version or even combination of the core elements of Madre Madera:
- hand (handcrafted, handshake = fair),
- wood (natural resource)
- furniture (lounge chair, hammocks)
- But so far i haven't found a good example that also suits the premium target market. I am generally open also to different approaches and ideas!
Ne doit pas comporter
- Too generic "NGO style" Logos. We had received plenty of these from logo generators and they didn't really meet our requirements.