Purveyor of fine (local) Canadian and Imported cheese seeking updated branding
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Ce client a reçu 346 designs de logo de la part de 114 designers. Il a choisi ce design de logo de ArtTank comme design gagnant.
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Brief de Design de Logo
We need an updated logo design for a brand that has been around in various forms since 1908. Created in the heart of Amish/Mennonite country in Southwestern Ontario, Canada, by a conglomerate of local dairy farmers looking to use their surplus of milk, Millbank Cheese has been an iconic brand in the area for 110 years. We are recently under new ownership and the idea is to eventually expand into the food and beverage world, specializing in charcuterie and local products created from family recipes handed down through the generations. I've attached a picture of our current packaging which we feel is outdated and unrepresentative of our youthful energy and ambition as a franchise.
Mises à jour
This is a crazy time of year for our company and I probably should have waited until the new year to do this, but I require more time to decide on the wonderful designs that have flooded my account. I truly appreciate all of your hard work and your positive acceptance of constructive criticism. Please bear with me while I contemplate this difficult decision.
With the holiday season upon us i need a bit more time to decide on a design. I appreciate all of the hard work and a decision will be coming aoon. Thanks to everyone for your submissions.
Need extra days to review
Marché(s) Cible(s)
A large amount of our demographic is baby boomer/retirees, but we hope to attract a more youthful/affluent crowd while not alienating our current customer base.
Texte du logo
Millbank Cheese and Butter
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- There must be some inclusion of food in the branding. Try incorporating cheese imagery.
Bien d'avoir
- Something sleek and youthful, perhaps in a retro style. Google Beau's Brewing (a Ottawa, Ontario craft brewer); I find their marketing to be very sleek and attractive. The image of the tractor is eye-catching and something of this nature would be well received. I've included a couple of pictures of their logo to give you an idea of what I mean.
Ne doit pas comporter
- No pasture scenes please. Our current branding is too similar to a competitor (Bright Cheese and Butter), and we would like something to separate ourselves. I have included an image of their branding to illustrate what we don't want.