New branding (inc logo) for fashion brand

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Ce client a reçu 219 designs de logo de la part de 111 designers. Il a choisi ce design de logo de AmPm comme design gagnant.
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Brief de Design de Logo
I am looking for someone to develop branding for a new fashion brand I am establishing in Sydney, Australia. I am looking for someone who is able to develop the full branding for the label. Specific assets will include brand guidelines and logo. Tags will be needed at a later date. This would include the logo, brand guidelines, colour, fonts etc. The clothing is what I would call restrained luxury. The product will mostly be aimed at women, but there will be some male buyers as well, so the brand can not be TOO femme.My buyers are sophisticated, educated, worldly and want good quality, classic style items. Classic but modern sexy twist. Colours I am considering for the brand are black, white, gold, and the pink and green used in this hotel: https://thecalilehotel.com It will be an elegant, and sophisticated brand with a sexy twist. The branding needs to communicate this. In terms of the logo, I do envisage the 2 H's (Hank & Hera) to be used playfully (maybe interlinked?). But I am open to your creative considerations.
Marché(s) Cible(s)
Women 28 - 70 (main market)
Men 28-70 (less so)
Mid to high socio economic group
Secteur / Type d'entité
Womens Clothing
Texte du logo
HANK & HERA
Styles de logo qui vous intéressent
Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Brand guidelines
- Logo
- Version with just the H's, and one with the name Hank & Hera
- Elegant with a funky twist
- Open to colour (black, white, gold and the colours used in this hotel) https://thecalilehotel.com. Might be a pop of one colour.
Bien d'avoir
- Maybe the H's joined?
- Open to ideas
Ne doit pas comporter
- Must not be tacky