• US$150

• 226 designs

• 97 designers

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Brief de Design de Logo

We need a logo to rebrand our company. The new company will be called FAIR Insurance Solutions. We are insurance brokers selling life insurance, long term care insurance, and disability insurance. Nothing else. And while we sell to consumers, the main avenue of attracting consumers is by working with their financial advisors, financial planners, wealth managers, etc. to entice them to recommend us to the client. Thank you for working on this project!

Marché(s) Cible(s)

Two equal targets: 1) Financial Advisors (explanation of what they do:https://www.napfa.org/financial-planning) and 2) people who need insurance like families, business owners, professionals, etc.

Secteur / Type d'entité

Life Insurance

Texte du logo

FAIR Insurance Solutions

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Le designer choisit les couleurs à utiliser dans le design.

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The word FAIR should always be capitalized as it is an acronym to stand for Financial Advisor's Insurance Resource, as we provide insurance products and consulting to financial advisors, but want to call it FAIR Insurance Solutions as the consumer facing component of the business.

Bien d'avoir

• I envision FAIR being stacked on top of Insurance Solutions, with an icon (real or abstract) next to it, but would consider a stylized wording as well, or icon behind. I prefer a two color logo with some type of blue mainly and then another complementary color, maybe orange, green, tan, red, or I don't know, that's not my expertise. Not yellow. Just 2 colors you like. The logo should be consistent with financial protection. But please do not offer logos with the very overused icon of an umbrella or a shield, I won't like those. An abstract logo would be acceptable as would a logo communicating financial collaboration, being smarter than everyone else, or financial security.

Ne doit pas comporter

• Not yellow, my current logo has yellow and I want to get away from it.