Logo for fast food chain of roasted chickens

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Ce client a reçu 67 designs de logo de la part de 39 designers. Il a choisi ce design de logo de bettyelenauzcategui comme design gagnant.
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Brief de Design de Logo
I am opening a fast food restaurant, with roast chickens, but I think that tomorrow will be a fast food chain specializing in roast chickens. Here, a happy chicken is typically used as a logo. We are thinking of something more imposing, sticky and that everyone can remember. Here, in my city, also what is typically used is to use colors and brands of companies that sell raw chicken. I do not want any of that. This is my product, I want a brand of my own like Kentucky Friedchickens, McDonald's, Subway, etc. Here is a chain of Peruvian roast chickens, known as Pardos Chickens (Attached logo). But his logo is a bit more conservative and classic. We look for more.
The name for my company is "big rooster". Then, i want a logo that represent it concept, a strong rooster, having the idea of fast food, roasted chickens. But do not scare the public, make it nice but tough at the same time. That incites to buy it, eat it because it is tasty and good quality. Make it easy to remember and sticky. It would be a good idea to also inspire speed. That is a place where you will enter and leave immediately, because the attention is fast. In my city are characterized chicken roasts because they are ugly places, narrow, and poor hygiene. I want my logo to inspire rudeness but elegance, a clean place, classy place. It is a product for all audiences, but we also want it to attract more young people.
We accept suggestions, maybe we have to choose a definitive line in the sense of rudeness and elegance in a single symbol (rooster).
In short, we look for: own brand, a strong, elegant, class, but tough cock, but that does not inspire violence, that is subtle the rudeness, that does not cross the line of elegance.
Marché(s) Cible(s)
Fast food
Secteur / Type d'entité
Fast Food Chain
Texte du logo
Big Rooster
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Color ad hoc to the market logo types, like as: ketucky fried chickens, mcdonald, burger king, pizza hut, papa johns, subway
- A world-class logo.
Bien d'avoir
- Big rooster, a strong rooster, but friendly
Ne doit pas comporter
- A different, quirky logo.