Tennis Legacy Fund Logo

Gagnant
Contest winning design

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Brief de Design de Logo

This logo will be for a new non-profit organization, the Tennis Legacy Fund. The goal of the fund is to inspire the worldwide tennis community and industry to engage in projects and education that that generate long-term win-wins for people and the planet.

We'd like the logo to convey:
Classy, professional
Important
Inviting
Legitimacy
Clean – uncluttered
Modern

We are looking for clean, elegant designs.

We are leaning towards blue and green colors, but are not wed to them; free to use your imagination.

We are open to either a Wordmark Logo OR an Combination Mark that includes an Abstract Logo and the text "Tennis Legacy Fund." Do not use common clip art. Elegant subtlety is preferred. Conservative business audience. We also tend to prefer Sans Serif fonts over Serif.

IMPORTANT #1: The logo may but does not need to contain a tennis ball or a globe. It can be more abstract. The words "Tennis" and "Legacy" themselves are powerful.

IMPORTANT #2: Because many people have an initial bias against "environmentalism" (e.g., thinking that it's about "saving the trees for the trees sake" or putting nature over people), we do NOT want a logo/mark that suggests "save the planet!" and conveys that the Tennis Legacy Fund is simply about protecting the environment. As such, please do NOT use leaves or trees or obvious "environmental" symbols.

Attached are elegant, simple logos with original symbol/icons we like and may provide some inspiration.

Another is at that of the Rockefeller Brothers Fund at: http://www.rbf.org

http://www.aecf.org

http://www.fordfoundation.org

Icône d'informations
Updates

Thank you all for your submissions. We appreciate your attempts and would like to give a little additional feedback based on what we have seen. Please see our updated description. We are looking for a conservative, business look that is simple, elegant yet subtle. The mark can be subtle and does not have to be a tennis ball or a globe. Feel free to use your imagination, as long as it is simple. We look forward to selecting a winner at the end of the contest. Thanks again for your efforts. We look forward to seeing your winning design.


Added Thursday, January 16, 2014

Designers, thank you so much for your efforts.


We have substantially edited our brief after review of many initial designs. Please view the updated brief, and in particular note the following:

(1) We are now open to either a Wordmark Logo OR an Combination Mark that includes an Abstract Logo and the text "Tennis Legacy Fund." Do not use common clip art. Elegant subtlety is preferred. Conservative business audience. We also tend to prefer Sans Serif fonts over Serif.

(2) The logo does not need to contain a tennis ball or a globe. It can be more abstract. The words "Tennis" and "Legacy" themselves are powerful. 

(3) Because many people have an initial bias against "environmentalism" (e.g., thinking that it's about "saving the trees for the trees sake" or putting nature over people), we do NOT want a logo/mark that suggests "save the planet!" and conveys that the Tennis Legacy Fund is simply about protecting the environment. As such, please do NOT use leaves or trees or obvious "environmental" symbols.

Thank you!

Added Thursday, January 16, 2014

Project Deadline Extended
Reason: Allow more time for designers to respond to our more recent clarification of guidelines.
Added Saturday, January 18, 2014

Marché(s) Cible(s)

Tennis fans and leaders in the tennis industry. High profile demographic with discerning taste and high standards of quality. Energetic, positive professional people.

Secteur / Type d'entité

Non-Profit

Texte du logo

Tennis Legacy Fund


Styles de logo qui vous intéressent
Logo abstrait

Conceptuel / symbolique (texte facultatif)

Logo mot symbole

Logo (texte seulement)


Styles de police à utiliser
Sans Serif

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Bien d'avoir
  • Exciting, eye-catching
    Classy, professional
    Important
    Inviting
    Legitimacy
    Bold
    Clean – uncluttered
    Modern
Ne doit pas comporter
  • Cartoonish look
    Cluttered appearance

Fichiers
Télécharger tous les fichiers - 0,0 MB
Paiements
1e place
US$250
Total
US$250

Date limite du projet
22 janv. 2014 14:38:44 UTC
Language

Inspiration pour Design de Logo
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