Leading Artisan Cheese making company needs a brand and logo design update
- Garanti
Brief de Design de Logo
We need our logo/brand updated. Despite this country being so large, our artisan cheese making industry is quite small. We led the charge for many years with our logo (and cheeses) but the industry is catching up. We need to be ahead of it and consider a refresh/makeover of our logo (as part of our bigger strategy) will no doubt keep us in the front of our cheese loving consumers minds. We make great, innovative marinated cheeses alongside classic European style white moulds and some hard cheese too. We know our demographic are broad, yet we also know we need to target the 25-40 age bracket more and give them some more considered attention.'Speak" to them more I guess. We think a change to the font would be a great start and are even considering moving away from so much of our blue in our logo (whilst keeping it in there somewhere) and more towards a darker grey or even black. The final design should communicate innovation, confidence and knowledge in our industry and above all, great cheese! We are happy to retain the hand drawn cow/goat aspect but aren't adverse to seeing designs without it too.
Marché(s) Cible(s)
25-40 yr old. Culturally and gastronomically aware.
Secteur / Type d'entité
Food Production
Texte du logo
Yarra Valley Dairy - Artisan Cheese
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Our name
Bien d'avoir
- the words 'artisan cheese'
- our cow/goat drawing