Brand identity for new tasty health snack food company

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Ce client a reçu 45 designs de logo de la part de 27 designers. Il a choisi ce design de logo de LayerLabs comme design gagnant.
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Brief de Design de Logo
We are a dynamic yummy health snack food company called Nourisht. We make a range of healthy snacks from raw energy bars, flavoured seed mixes, unusual dried fruit mixes. We are looking for a logo that encapsulates our energy and vitality for providing great tasting and great for you snack foods . Our focus is also on a younger demographic that lives active lifestyles that expect better foods for when they are on the go. We use 100% natural ingredients, raw if possible and no additives, sugars etc. All of our products are made by hand is small batches for quality.
Brand is Nourisht, you can also play on letter ie, NOURISHt, nourishT.
For references see the below links, remember brand/logo is going to need to be placed on packaging which is the next design project.
http://www.littlebigbrands.com/work/salt-of-the-earth-bakery
http://www.thedieline.com/blog/2014/1/2/hnina.html
http://www.thedieline.com/blog/2013/12/24/honestly-healthy.html
http://www.thedieline.com/blog/2013/12/3/organic-20-healthy-living-gets-a-makeover.html
Updates
Logo needs to look cool, edgy, fresh and for lack of a better word "hipster" in its style. Not looking for generic bland design.
Added Friday, January 03, 2014
Logo design needs to be fresh, cool, edgy and for lack of better term "hipster" in its appeal. Not looking for bland traditional design.
Added Friday, January 03, 2014
Hear are some links to some references, Remember brand will need to applied to product packaging, which will be the next design project.
http://www.littlebigbrands.com/work/salt-of-the-earth-bakery
http://www.thedieline.com/blog/2014/1/2/hnina.html
http://www.thedieline.com/blog/2013/12/24/honestly-healthy.html
Added Saturday, January 04, 2014
Secteur / Type d'entité
It Company
Texte du logo
Nourisht
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.